Here comes the “Uberisation Era” of Consumer Electronic Product Manufacturing

Here comes the “Uberisation Era” of Consumer Electronic Product Manufacturing – Interview with Senake Atureliya, speaker at the 3D Printing Electronics Conference 2018, exclusive for 3DPrinting Brazil, by Laura Loenert

Peer-to-peer marketplaces such as Airbnb and Uber have enabled people all over the world to unlock the value of their underused time and assets. In his talk at the 3D Printing Electronics Conference, which will take place in Eindhoven, The Netherlands, at the end of this month, Senake Atureliya — an innovator and entrepreneur which was nominated as a finalist in the British Inventors Awards 2016 by the Gadget Show team — will describe what he calls a “solution” that mix robotics, 3D printing technologies and a p2p development platform “to unlock the creative, productive and commercial value of the crowd by enabling the overnight small batch manufacture of products incorporating electronics, actuators and batteries“.

In the interview bellow, exclusive for 3DPrinting, Senake tells us why he believes that makers can now really change the world materizaling its ideas using electronics and additive manufacturing:

3DPrinting: When Buzz Technology was created and how “a company originally set up to offer cutting edge (ERP) systems solutions to companies in a wide range of sectors” shifted to mainly 3D Printing and Robotics systems nowadays?

Senake Atureliya: My first (angel funded) venture was ‘MSA Engineering Systems Limited‘. I set up this company to design and manufacture production line machinery and systems. We supplied machinery to many clients in the food, construction products and engineering sector including Unilever (Brooke Bond Foods), Brake Bros. and IMI plc.

Hardware R&D costs kept our margins low, however, so I shifted to a pure software focus — business process optimisation via ERP systems implementation. My heart is in manufacturing, so with the advent of the RepRap movement and low cost 3D printing, I grabbed the to refocus on this sector. My team and I have extensive, up-to-date knowledge of hardware, software, materials science and packaging so we are using this to create a solution that addresses a number of market needs.

3DPrinting: How Buzz Technology specialisations can meet Industrie 4.0 key principles, such as the “smart factories“, those where all systems are working hyper connected with cutting-edge IoT technologies?

Senake Atureliya: Interconnected IOT technologies make up a significant part of our solution, but I would prefer to expand more on this in my conference talk.

3DPrinting: “Creating the Uber of Consumer Electronic Product Manufacturing” is the suggested name of your lecture at 3D Printing Electronics Conference. When do you think the “Uberisation” concept meet Product Manufacturing?

Senake Atureliya: Our solution is to enable overnight peer-to-peer, distributed manufacturing in the home and small business. 3D printing which is quite a slow process fits very well with this type of production. And to support this solution, we have both a hardware solution and a highly-developed, highly-automated Uber-like collaboration platform.

3DPrinting: You were nominated as a finalist in the British Inventors Awards 2016 by the Gadget Show team. Can you tell us more about this winning project and its importance for your career as an innovator and experienced entrepreneur?

Senake Atureliya: Our nomination was for a ‘drone-in-a-phone’ product concept. As our primary focus is on 3D Printing and Robotics to benefit society and the environment, we didn’t take this product further due to technical hurdles – flight stabilization, battery life and camera resolution limitations in a small drone. Other innovators have launched Kickstarter to commercialise this concept, but the camera resolutions are very low (5MP). This event video shows this innovation

3DPrinting: What would you say for students that are aiming to leverage their careers? What are the possibilities regarding 3D Printing Technology and Robotics for countries facing high-level of unemployment, like Brazil?

Senake Atureliya: The solution — hardware and collaborative platform — that we will be presenting at the conference is focused on creating distributed employment opportunities — both global routes to market for designers but also makers located anywhere is the world, as well as opportunities to set up low cost manufacturing hubs to service local markets.

Hopefully this will both help create jobs in Brazil and encourage more students to take an interest in STEM related subjects. To help make this happen, we are currently looking for late seed/Series A investment to turn our prototypes into market ready products and launch them globally.

3DPrinting: Do you think Brazil could be a proficuous market for Buzz Technology purposes towards entrepreneurship x 3D Printing and Robotics?

Senake Atureliya: Yes, most definitely, especially if interested investors and distribution partners were to help us launch and support the solution over there.

3DPrinting: What are the plans for the company after partnership with investors and joint ventures?

Senake Atureliya: To optimise our prototypes, run a crowdfunding campaign to launch the product and then develop a network of global sales and service network.
Source: The English version of the interview is courtesy of 3DPrinting Brazil, media partner of the 3D Printing Electronics Conference. The Brazilian Portuguese version of the interview will be available soon on the 3DPrinting Brazil website.